Strategy + Positioning
Clarify your audience, offer, differentiators, message, priorities, and growth opportunities.
Chelsea Motal · Founder + Strategic Marketing Partner
The CMO your business has been missing.
CMo brings the strategic leadership of a Chief Marketing Officer together with the hands-on execution of a boutique agency, giving growing businesses the clarity, direction, and momentum they need to scale with confidence.
Chief Marketing Officer strategy. Boutique agency execution. Personal partnership.
Built for businesses that need more than ideas.
You do not need another deck full of recommendations.
You need a partner who can identify what matters, shape a focused plan, and stay close enough to help bring it to life.
Positioning
Brand
Content
Social
Web
AI
For founders and growing businesses ready for senior marketing leadership, before they are ready to build a full internal department.
Selected brand experience
IBM
Gap
Microsoft
Progressive
Nest
Skype
Walgreens
Ford
AT&T
Belkin
Linksys
Mitsubishi
Nestlé
SCE
Erica Marsh Fitness
El Segundo PTA
StraightenUp Homes
What I Do
One partner. The full marketing picture.
Strategy, brand, content, creative direction, and implementation are shaped around the needs of the business, not forced into a preset package.
Brand + Messaging
Build a brand people understand, from voice and story to naming, copy, presentations, and core assets.
Content + Social
Turn expertise into useful, compelling content with a clear strategy behind every post, email, script, and campaign.
Creative Direction
Shape how the brand looks, feels, and comes to life across websites, decks, campaigns, video, and social.
Marketing Systems
Create the structure, workflows, calendars, launches, and tools that make marketing easier to manage and repeat.
AI Integration
Use AI thoughtfully to speed up ideation, production, personalization, and internal workflows without losing the human voice.
Why CMo
Senior thinking without the agency layers.
CMo combines the perspective of an experienced marketing leader with the flexibility and direct access of a boutique partner.
I can step back to identify the right opportunity, then work alongside you to shape the message, direct the creative, and move the work into market.
Senior-level thinking
without the full-time executive cost
Hands-on execution
without coordinating five different vendors
Direct partnership
without agency layers or lost context
Seamless communication
so you stay informed at every step without carrying the burden of
managing the work
How It Works
A clear path from scattered to strategic.
Diagnose
We look at the business, audience, current marketing, internal capacity, and what is actually getting in the way.
Prioritize
We identify the highest-impact opportunities and build a practical plan around what matters now.
Build
I help create the messaging, campaigns, content, presentations, systems, and assets needed to move.
Refine
We learn from what is working, strengthen the process, and keep the brand moving forward with intention.
Ways to Work Together
Flexible support, built around what your business needs now.
Every engagement begins with a thoughtful intake. We look at the business, the opportunity, the internal resources already in place, and the level of support required. From there, CMo presents a tailored recommendation rather than forcing the work into a fixed package.
Small
Focused Strategic Support
Best for a specific challenge, launch, message, campaign, presentation, or decision that needs senior thinking and a clear path forward.
Medium
Strategy Plus Execution
Best for businesses that need a defined plan and hands-on help bringing key pieces to life across brand, content, social, web, or campaign work.
Large
Ongoing Fractional CMO Partnership
Best for growing businesses that need embedded marketing leadership, ongoing prioritization, creative direction, executional support, and measurement over time.
Chelsea Motal
Founder, CMo
About Chelsea
Big-brand experience, brought directly to growing businesses.
Chelsea Motal is a marketing and branding leader with more than 15 years of experience shaping strategy, building brands, and helping ideas become meaningful business growth.
Her background spans nonprofit ownership, entrepreneurship, purpose-driven marketing, and traditional agency work. Her experience includes work connected to IBM, Gap, Microsoft, Progressive, Nest, Skype, Walgreens, Ford, AT&T, Belkin, Linksys, Mitsubishi, Nestlé, and Southern California Edison.
Experiences like these are usually supported by large teams, specialized departments, and substantial agency resources. Smaller businesses often need that same level of thinking at the exact moment they have the least access to it.
CMo was created to close that gap. The name reflects both Chelsea Motal and the role she brings to the table: a hands-on Chief Marketing Officer who can lead the strategy, support the execution, and help measure what comes next.
The result is a more personal, flexible model that gives ambitious businesses access to senior-level marketing guidance without requiring a full internal department or a traditional agency structure.
You do not need a whole agency to make your business successful.
You need a partner who can become an extension of your thinking, bring the right resources to the table, and help move the business toward the growth it deserves.
CMo is built to be that partner.
What People Say
Trusted for clear thinking, committed partnership, and thoughtful execution.
"In addition to being a tremendous asset to me and my team when it came to formulating and executing our social media strategy, she was sought for her insightful thinking for overall brand and digital campaign strategy."
"Chelsea is hard-working, smart and always gave 200% to do a job well. She's committed to having a positive impact no matter the team or project. Most importantly, her vibrant personality made her excel at working with a range of clients and partners."
"Chelsea is an inspiration and a ray of sunshine to work with. Not only will your team be better for having her at the helm, self-driven, whip smart, highly organized, she's got such a positive aura about her that it's bound to make you happier too."
"One of the first things I noticed about Chelsea was that she lives and breathes her clients' businesses. She is deeply committed to her work and the people she works with. Chelsea is a constant source of positivity and energy. She is also graceful under pressure, always with a 'let's make the best of it,' solutions-oriented attitude. Chelsea would be an asset to any organization!"
"Chelsea is a rarity. She will always work her hardest to find a solution that satisfies everyone involved, and is extremely professional in all her dealings. Always calm in the inevitable crises that spark up around client work, Chelsea is an invaluable asset."
Let’s Talk
Need stronger marketing without building a whole department?
Tell me what you are building, where things feel stuck, and what kind of support would make the biggest difference.